Top Tips for Creating a ‘Brand’
When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place.
But, that’s only the beginning of your branding process. To help you complete creating your awesome brand, give these nine tips a spin as well.
How do people see you?
Build an online platform that you own then amplify your content and engage with your audience on social networks. Use the likes of LinkedIn, Facebook or Twitter or even Instagram. You have various different options. Find what social network resonates with you.
Brand everything you do.
Be consistent with everything you do.
Don’t be afraid to be yourself - even if that means saying the things that no one else will. You're in business to grow a business, not please everyone.
You should be producing value with whatever you do and say. You don't have to be Apple to have an amazing product. Even lower end products like Ikea produce lots of value to their consumers.
Associate yourself with both strong and big brands.
Build brand awareness, you can do this by: Setting up a referral program, Creating an infographic, Offering freemium content, Partnering with other local businesses, branding your vehicle, Giving away free promo items or merchandise, Running a social media contest and various campaigns, Hosting a podcast or Setting up PPC ads and a re-marketing campaign.