About SEERS Medical
After 4 to 5 years of rebranding the SEERS Medical brand, we finally completed their brand overhaul. SEERS Medical Limited are an established design and manufacturer of clinical couches for the clinical and physiotherapy market. And the largest UK manufacturer of patient trolleys, examination couches, home care beds and medical seating.
Rebranding Process & Logos
Their brand overhaul started in 2013, shortly after SEERS Medical were awarded a Queens Award for International Trade after only 5 years of trading. They now export to over 70 countries worldwide. We kept the original arcs in the logo but worked on changing the typography to a more sustainable typeface.
Back in 2013, with every new brochure SEERS Medical produced their brochures were nominated a new theme colour to run throughout the brochure. By 2014 they began to run out of colours. We created brand guidelines and a design that could apply to every brochure that kept their core colours at the forefront of their business when selling to a potential customer.