Once a brand has been established and the logo and image has been created, you should be able to recognise the identity of the business, even if there is no logo. This can be created with the use of colour, typography, icons and much more as well as a variety of printed materials to bring together the 'brand'. The logo should not change – The identity need to be consistent, flexible and strong throughout all mediums and in keep with style guides and brand guidelines, we provide these as standard with any of our logo design packages.