Ché Studios / GQ
Back in December 2018, TR Design & Print were approached by a team of budding entrepreneurs based in London - from the modelling industry. Oliver Cheshire and his team were no strangers to the world of fashion and quickly applied their knowledge to their design brief which enabled us to produce an outline of the project!
By way of his razor sharp cheekbones and rock hard abs, he frequently models for luxury brands ranging from Dolce & Gabbana to Calvin Klein and Versace. What's more, he's a firm fixture at London Fashion Week Men’s and has acquired a hefty social following, thanks to his personal approach to both fashion and unique style.
Now, after 15 years
inter-industry experience, Mr Pixie Lott is making his debut as a designer.
Ché is the title of Cheshire's first menswear brand (for reasons that should perhaps be obvious) and it's first drop is just the thing to get us ready and raring for summer. The focus of the brand is resort-wear – louche boxy shirts and short shorts (which are right on trend for SS19), in particular.
Not only is this stuff super summer ready
it's also comfortable and – most importantly – en route to being fully sustainable. One of the core fabrics in the new range is Econyl, a fabric made from regenerated nylon waste.
Our design and development team were able to produce a fully functioning e-commerce store for Ché ahead of their launch on May 15th at 9pm which followed an online exclusive in GQ Magazine earlier that evening. We were able to meet both their design brief and go above and beyond with amendments and on going maintenance to their site during and post-launch!
To visit their new site and shop all things summer, visit www.chestudios.co.uk and head over to their shorts and shirts to get summer-ready!