East Anglian Sea School
East Anglian Sea School started life as a small family business called East Anglian School of Sailing and over forty years later it is still owned by the third generation of the same family.
There is also our extended family of instructors which is made up of a team of dedicated and experienced men and women who are all experts in their field, with one common goal and that is to teach people how to be safe on the water. With all of our courses you will have a friendly instructor who will go out of their way to make sure that the course is interesting and fun. Our Team has worked together, successfully, for many years teaching thousands of people of all ages how to sail, motorboat and powerboat.
We were commissioned to create a beautiful, user-focused brand that was both easy to understand and to interpret by all. Given the level of media coverage the Sea School often receives, the brand had to be strong, eye-catching and visually pleasing.
Once we had established the Sea Schools new branding and tone of voice we begun creating branded collateral.
We started with branded stationery all the way through to brochures and price lists that they use to sell their online, practical and theory courses.
To celebrate 45 years of their business, East Anglian Sea School commissioned us to create an icon that they could use in their digital platforms as well as in print. Since 1973 East Anglian Sea School has been run by members of the Smith family. From January 1st 2018 the third generation of the family, Amelia Smith, has taken over the helm of this famous Royal Yachting Association Training Establishment. You can read more here.