Parma believe that every road journey should be a better experience so we work with companies that operate or build HGVs and passenger vehicles to keep the transport wheels rolling. Parma provides wheel safety and styling products to this sector and they aim to demonstrate that they are ‘Going Further’ in fulfilling their customers’ vision and requirements.
Parma approached us to take on their marketing collateral design work after establishing their brand, their look, their feel. We began work on a 28 printed page A4 catalogue back in February of 2018 and have recently finished working on a 44 printed page A5 sized catalogue, to combine more content with lots more great savings for their existing client base.
The catalogue design is broken down in to clear and easy to read sections. The colours and type face within the branding are deliberately bold, both in their colour and in font weight. Their products and these catalogues are broken down into 6 sections; Wheel Nut Safety, Wheel Trims, Safety Wear, Vehicle Cleaning, Garage & Workshop as well as Vehicle Accessories. Easy to read pricing, product codes and titles are displayed through each edition we design. Again making it clear and concise for their readers!
In addition to their on going editions of their ‘Parma Post’, we are regularly asked to design other marketing materials for Parma, such as their 2019 desk calendars and continuous adverts for magazines and online advertisements.